![]() The option of adding the Swipe Up feature to an Instagram Story is always available and appears as an interactive text that ask users to swipe up to receive more information regarding products, services or offers, among others. This posting method allows the displaying of short videos that users get in their daily feeds, and that may highlight or summarise the latest activity. The Swipe Up tool is an available feature that comes with the Instagram Stories. Pay attention because with great power comes great responsibility! That’s the reason this new Coco Solution’s blog article will cover the basics on how to swipe up Instagram Stories and translate it into engagement. Did you know that Instagram Stories have prolonged the amount of time users spend in the app by about ten additional minutes? Of course, although that extra time means more attention and focus on the brand, it won't translate to much if you can't get that traffic back to your site. Thus, say goodbye to those ‘link in bio’ call-to-actions!īut first things first. Moreover, the coolest thing about Instagram Stories is that in case of having a verified account or running a business profile with more than 10,000 followers, you can add a swipe up link to your story. Therefore, it’s certainly worth taking a few minutes to study how to make the magic happen, right? Did you know that with this Instagram feature you can post pictures, videos, or even go live and the content will stay at the top of your followers’ feeds for 24 hours? You’d be surprised to discover how many followers convert to paying customers just by adding links to Instagram Stories… And they know very well that this can be a gamechanger when attracting and driving traffic and sales to a website.
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